Global Product Launch
THE MATE SYSTEM
Drove global product innovation through region-specific consumer insights, identifying opportunities to strengthen relevance within the South American mate category. Innovation of the feature set for the global mate consumers based on regional insights and partnership with the Stanley South America team.
New Category Entrant
THE ICEFLOW FLIP STRAW COLLECTION
New Product development that established entry into the high growth Hydrate category segment. By the end of 2023 this will be Stanley’s 2nd highest selling franchise and ranked within the top 5 styles on NPD Group data.To create a more sustainable product, the IceFlow Series also uses recycled plastics sourced from discarded fishing nets, sparing our waters of plastic waste.
Press
Introducing the Stanley Thermos Mate System
Mate has no time or place. Thinking of making your experience even more special, we created the ideal partner for matting: the Mate System thermos.
Introducing the Stanley IceFlow Flip Straw Collection
Personal style meets personal hydration goals. Introducing the IceFlow™ Flip Straw Collection. Keep your beverage ice cold to the last drop.
Introducing the Titanium Series
Travel lighter and tougher with this innovative Stanley series—constructed of Grade 1 titanium, coupled with TiVac™ double-wall vacuum insulation. Adventure awaits.